Even though the opening of Baobab Domains still might seem far away, rental activity is moving closer quickly. We have already begun to implement a 2-year marketing plan that is not only based on attracting specific customers who want to stay at Baobab, but also on international brand awareness.
Subjective factors often provide the key to decide on a given destination and stay. When finally three choices are left, what speaks is a feeling, a feeling that is strongly dominated by the image that one has of a company. Image therefore is a main factor in our marketing plan.
By setting up such collaborations as with Plaza del Duque and Spa BahÃa del Duque, by sponsoring exclusive events (f.e. last week's 6th anniversary of Plaza del Duque), we started the branding of the concept Baobab Domains!
At the same time, we are looking into possible collaborations with people in sports (golf, tennis, cycling, mountain biking, triathlon) because we believe that Baobab Domains is an ideal base for those sports. More information on this will be given in the following Bulletins.
Branding is of course much more than simply advertising and creating brand awareness. It is the feeling that our (potential) customers experience at any given time they come into contact with Baobab Domains. So at the same time, the branding of Baobab Domains, is a promise to our customers, a promise to meet the high standards we have set for ourselves!
Enjoy reading!
Filip Hoste
I'd love to spend holidays at Gran Hotel Bahia Del Duque. It's a lovely place to spend a holiday.
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